| 5 Ways to Get More Results from Your Web Copy |
By Vanessa Selene Williams
1) Don't just emphasize benefits. Emphasize value as well.
Let's say you're selling a new product. Let's call it
popcorn facial
masks. Yes, you should emphasize that'll these exfoliating scrubs
will make you look younger and sexier. Now, let's pump up the
copy
with some value in dollars and cents.
Announcing Popcorn Facials. An innovative new scrub that uses the
exfoliating power of popcorn to smooth away your wrinkles and dead
skin cells. With Popcorn facials, your skin will look sexier,
younger, not to mention yummier in a matter of days instead of
weeks. Best of all, as a new customer, you'll receive this
popcorn
facial mask for only $4.95.that's an astounding $10 worth of
savings.
2) Keep it short. Keep scrolling to a minimum.
The more they have to scroll, the more customers you're likely to
lose. If you have long pages of copy and pictures, consider breaking
it up into separate pages. Or, you can place internal links within
the copy. Alternatively, you can place a table of contents at the
beginning -- Anything that'll keep your customers from strolling
because of excessive scrolling.
3) Be eye-friendly.
Nothing instills eye fatigue like a block of seemingly endless black
and white text. You can beat this by including bullets, pictures,
indented paragraphs, etc. White space breaks your copy into more
manageable chunks.
Your reader will be grateful and more likely to read your copy
because the task won't seem as daunting.
4) Get attention with your headlines.
Think of your headlines as shortcuts. At first glance, these
informative nuggets should give your customers a one-sentence
summary echoing your customers' thoughts, "How does this
benefit
me?" Without the headlines, your readers will be likely skip over
the most important information in your copy.
5) The golden rule of copywriting.Tell them what to do!
A necessity, it may seem pushy but a call to action is a must needed
statement in your copy. It should tell the reader not only what to
do, but also how to do and when to do it.
For instance, instead of saying click here say, "visit this site
today for the latest advice and best tips on how to lose 5 lb in
less than a week." The more specific you are the better.
Vanessa Selene Williams is a freelance writer. You can visit her
online at http://corp.vswilliams.com.
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