| Top Ten Tips For Writing Your Best Press Release Ever |
by Susan Valeri
Keep these few crucial details in mind when writing and submitting
your press release to increase your chances of news coverage:
1. If you are not the news: become the news. No matter what your
release is about, you need to find a way to tie into the news.
Research and make use of current trends and statistics.
2. Make sure your headline is catchy, compelling the reader to
continue. Research your newspaper to see what works to help you
write one.
3. Use "Who, what, where, when, why, how" but not in that order.
Your first paragraph should state the problem your
product/service/book is trying to solve. This is the "why".
4. Your next few paragraphs should contain the "what" and "who" that
is solving the problem. Your last paragraph is the "when
and "where".
5. Keep it short and sweet. Limit paragraphs to about 4 sentences.
Concise contact information should be included on the top and bottom
of the release.
6. Do not "advertise" - this is the news. Keep your release fact-
based.
7. Use short quotes that evoke an emotion about the
product/service/book.
8. Type ### at the end of your release to indicate there are no more
pages. A release of more than one page is not recommended.
9. Include a brief history section at the bottom of your release
with details about your company or your bio. Provide a link to your
website.
10. Most importantly - research and send it to the correct editor
using the method they prefer to receive it. Don't just assume that
fax is okay. If you are unsure, pick up the phone and find out.
Following these few guidelines will help get the word out about your
product/service or book. Remember, be patient and follow-up with
hot leads that have expressed an interest.
Resource Box:
Susan Valeri is a business and book publicist who gets clients in
front of their audience. Her company, V.A.S. & Associates, obtains
maximum visibility for their clients through personalized and
persistent contact with the media. V.A.S. offers 15 years experience
in the U.S. and Canadian book publicity market. Visit
http://www.powerfulpublicity.com.
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