| 3 Smokin Salesletter Secrets! |
by Larry Dotson
1) You could add special offers in your ad copy.
It's usually easier to sell the offer than the product.
You could use discounts, free bonuses, volume
sales, etc. For example, you could say, "You'll get
5 bonuses when you order by Aug 24, 2002!"
Another example, "Buy one, get the second one
half price off.”
2) You should eliminate the hard-to-understand
jargon on your ad copy. Unless your product calls
for technical words, you want your ad to be read
without people pulling out a dictionary. If you need
to use a word your target audience might not under-
stand, define it or use an example to help them
understand it.
3) You could add proof of results in your ad copy.
You should include testimonials, endorsements and
factual statistics to prove your product's claims. You
should only publish statements that are believable
and have specific results. For example, here is a
good line from a testimonial, “I increased my sales
by 678%!"
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