| Why Page Rank Matters (and how to cash in on it) |
Copyright 2004
by Kevin Bidwell
All-In-One-Business.com
For the last couple weeks I have been listening to several
interviews my friend Andy Jenkins did with Brad Fallon about
Brad's phenomenal success his first year online.
[Brad made over $130,000 in sales last month from his little
store-and that was only his fifth month in business]
While these audios are not yet available to anyone yet, I wanted
to tell you about some of the things I have been picking up.
One of the key lessons is on the importance of Google page rank.
Every page is ranked by Google with a number from 1 to 10. By
page I mean every page on every website, not just the site as a
whole. This number is called "page rank" or just PR.
You can find out any page's PR by downloading the Google toolbar:
http://toolbar.google.com
This number represents how "important" Google thinks your page
is-which can have a huge impact on how your site will show up in
their search engine results.
But it's not as simple as: "A page rank 10 page beats a page
rank 9, 8 beats 7," etc. Nope, it's a little more complex.
Google looks at page rank, in simple terms, to determine how
much your "vote" for other sites counts. And for how much their
"vote" for you counts.
Let me use an example:
Suppose I have a site called "WidgetsRUs.com" where I sell
widgets. When people go to Google and type in "widgets" I want
my site to rank highly on the search engines.
So, I send samples of my widgets to several "widget review"
sites:
BestWidgets.com with a page rank of 7 Widget-Review.org with a
page rank of 6 WidgetsArePeopleToo.com with a page rank of 7
Now, pretend that each of these sites reviews my widget and
places an article on their PR 7 or PR 6 page with a direct link
to my site, WidgetsRUs.com.
Google then looks at my site as having several "votes" from
important sites-and is likely to list my site more highly in the
search engine results.
How This Can Help You?
Since Google thinks "votes" from higher PR pages are more
important than from low PR pages, you want to have not only many
pages linking to yours, but as many high PR pages-those with a
PR of 5 or above-as possible.
One PR 8 link to your page might be worth as many as 3,000 PR 4
pages linking to your page.
While this is only a small part of an overall search engine
strategy, it is a very important part.
Brad and Andy are going to make their recordings available to
the general public soon. If you want to be one of the first to
know when they become available, go to:
http://www.All-In-One-Business.com/firsttoknow
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