| Tried and True Search Engine Optimization Techniques |
You know that getting a high page ranking in one of the top
search engines should be the first priority of your marketing
plan.
Although not as significant as they once were, meta tags are
still an important aspect of search engine optimization.
This article discusses ways that you should use the Keyword and
Description meta tags in your overall optimization strategy.
What Are Meta Tags And How Should I Use Them?
Meta tags are HTML tags that contain information about the
content of your web page.
Meta tags are located at the top of the page between the
tags. To view them, right click anywhere on your page
and click "View Source."
If you don't see any, add them to your page before you submit it
to a search engine.
The most important tags to include are:
1) Description Meta:
Keep in mind that many search engines use the contents of your
description tag to
summarize your site.
2) Keywords Meta:
The better you know your target customer the better your choices
will be. Think like your customer in order to make a list of
keyword phrases.
Test your list on one of the search engines.
See how your competition ranks and what keywords they are using.
Don't forget misspellings! If one of your keywords is commonly
misspelled in searches,
include the misspelling in your keyword Meta tag.
What Else Do The Search Engines Look For?
Search engine algorithms change frequently, however two
important factors are:
1) Link popularity - how many pages link to my site and what is
the "quality" of each link? Think of it as the number of
"endorsements" you site has in your target market.
2) Click-through - the number of clicks received by each site in
a search engine's results page.
Both of these "off the page" measurements are influenced by the
quality of your content.
Remember, however, that the quality of your site is your best
marketing tool. Tips and tricks for getting search engine
listings won't help if your site is poorly written or organized.
How Do I Submit My Pages?
You can submit your pages through a service or you can do it
yourself.
To manually submit your pages use the Add URL form for any of
the following search engines:
Google Submission page (free):
http://www.google.com/addurl.html
Alta Vista's Basic Submit (free):
http://addurl.altavista.com/addurl/new
Ask Jeeves Site Submit:
http://ask.ineedhits.com/
Expect a long wait. Plan to submit weekly until your site is
listed.
Things To Remember
Don't repeat tags on a page and don't repeat keywords
excessively within a tag. Both of
these are considered spamming and the search engine may
blacklist you.
Finally, don't forget the tag! Most search
engines use the contents of your title tag as the name of the
link to your site. Do you want to appear at the top of the
Google results as UNTITLED?
----
Complete Internet business including audio, ad-tracking,
hosting and more for a monthly cost you won't believe!
Just visit: http://www.1securehost.com.
Also, feel free to republish this article in your
own ezine or web site.
|
Back to Articles Index
|
|
 |
|
