| How To Publish a *Blog*... and why you should! |
First, a quick definition for those who do not know what a Blog is.
Quite simply, it's a Web Log. In other words, a regularly updated
page of your thoughts, ideas, links - whatever.
It's very easy to publish a Blog these days and today I'm going to
show you how in a few easy steps. Don't worry - all the sites,
services and tools involved are fr'ee.
Before we go ahead I should first explain why a Blog is so usefull. A
Blog provides a number of benefits to you and your site and all for
very little effort.
1. A Blog will add valuable content to your site. This in turn
increases repeat visitors and increases the frequency the Google Page
Bot (and therefore how often your site listings are updated) will
visit.
2. A Blog can be updated very quickly (especially using the technique
I show you below). It's much faster to update than editing your Web
Page or sending out an e-mail.
3. Blogs can be delivered as RSS Feeds and this means a user can
download software to have your Blog delivered direct to their desktop
as and when it's updated. You DO NOT have to pay for sites such as
Quikonnex or the new Cory Rudl software. RSS Feeds are NOT new and
you shouldn't have to pay for what is essentially a fr'ee technology!
Do you now believe you should publish a Blog? If you do, just read
on, and see how easy it is!
First join Blogger.Com - this is a popular Blog service (there are
others) that makes the whole process as simple as possible. You just
register your details and a title for your Blog.
Why choose Blogger? First, the Google Toolbar has a "Blog This"
button that makes updating your Blog childs play. Click the button,
and you can publish direct into your Blog immediately - including a
link to the web-site you're currently on!
Second, Blogger will add you it's directory and to a notification
service AND they will let you publish to their site, though you can
set FTP settings to publish to a page at your own domain. For now
we'll publish to Bloggers host service "BlogSpot" since they are fast
and the only thing they add is one banner at the top. You may also
get featured as one of Bloggers daily blogs and gain massive traffic.
Blogger also has a range of templates and you can even edit these
directly to personalise your Blog, right down to adding ads or links
to your own site (Tip: include a navigation bar). Blogger will also
archive your Blog and insert links to your archived months.
Blogger will create a Blog for you in a few steps. At the Blogger.Com
main page click on "Start Now" at the top. Enter your Username,
Password and Name and away you go.
Once you have your account validated log in and create a new Blog.
This is just as simple as creating a user account. Enter a Title and
Description, and leave it as a "Public" Blog. Then select host at
BlogSpot. Create a subdomain for your BlogSpot then select a
template. You can create your own templates but that requires
extensive HTML knowledge.
That's it! You have an account and a Blog setup. There are other
settings to explore. You can set "Ping Weblogs" to YES in the
Settings/Publishing option to notify Weblogs whenever you publish.
You can also set "Show Title Field" and "Email" options to provide
Titles to your Blog Entries and email a copy of your entries to you.
Everything else is OK at as it is.
With your Blog at BlogSpot and your Google Toolbar installed
Go to --> http://toolbar.google.com <-
just set the Blogger function in the Toolbar Options and then click
the "B" button in the Toolbar intself. There you have it - one
instant Blog entry.
How To Use Your RSS Feed
If you left the Blog settings as standard your RSS feed is at your
BlogSpot Address as atom.xml - the number of entries depends on your
settings in Blogger, but it's usually a weeks worth. Although the
Atom feed doesn't hold *every* entry the end user's client software
stores all entries as they come in. Your website Blog has complete on-
line archives.
Instruct your readers to download an RSS Reader and to use that
address to receive your Blog updates. Below I've included a quick
tutorial that you can cut-out and send to your own Blog readers, just
change the Blog Address.
---->snip<-------------------->snip<---------------
How To Get Updates From This Blog... To Your Desktop!
First you need to download a "Feed Reader". This Blog uses an Atom
Feed, Atom Readers can be downloaded from the following webpage ->
http://www.atomenabled.org/everyone/atomenabled/index.php?c=5
That's a big list, so just use the program selected below if you want
to get started with a quick and easy client right away.
Tristana Reader -> http://www.charlwood.com/tristana <-
Tristana Reader is a small and quick reader, and there are others
including those for Mac OS and web-based services. There's also
certain readers that integrate into your browser. Use the link to
the "big list" to find one you like. Don't worry, they're nearly all
fr'ee!
In Tristana you simply click the large "+" sign and enter the address
of the Blog Atom feed. The feed to this Blog is:
-> http://netpreneurnow.blogspot.com/atom.xml <-
Once the feed is added just double click it to get a list of
headlines and click each headline to get the entry. You can add as
many blogs as you want and Tristana will happily keep them all for
you.
---->snip<-------------------->snip<---------------
Blogger itself has a lot of help if you need it, so it's time for me
to sign off. Happy Blogging!
===============================================================
Stuart Reid publishes Netpreneur News and it's Blog. Visit the main
site to join the Email Ezine or to view the Blog at:
http://www.netpreneurnow.com
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