| How To Create Effective Sales Letters In Less Than 72 Hours |
Copyright C Codrut Turcanu
http://www.BizMarketingSecrets.com
You don't realize it yet, but in the NEXT 6 minutes you're
going to learn how to create your own Sales Letter that
brings the results you urgently want.
I hear you saying already ... "yes, I want Sales, more
Sales and I want them NOW!"
STOP! Your Web Site must have one purpose: to capture
e-mail addresses from your visitors to follow up and
convert them into loyal customers.
If your Web Site focuses on getting the 'Sale' and nothing
else (e.g. getting the e-mail address) you wasted a GREAT
amount of income and opportunities.
Let's say that 100 people visit your Web Site ... how many
of them purchase from you for the first time?
2% is a reasonable conversion rate (CR) - 2 visitors
of 100 TURN into customers for the first time!
Where the other 98 have gone?
Out in the cyber space; unless your Web Site (or domain
name) has a SOLID brand, your visitors won't come back
again!
But, if you capture their name & e-mail address you'll
be surprised that they'll visit your Web Site more often
(and maybe other Web Sites you recommend?) as long as you
follow-up regularly with them via your autoresponder and
provide useful CONTENT (info related to the one they
requested when JOINED your Mailing List)
Why should someone give you their e-mail address?
Because you offer something original that they are
desperately looking for and want to have it.
And what's that?
Information, SOLID information (e.g. Articles, Tips,
Reports, eCourses, etc.) that is related to your Web Site
TOPIC and your visitors are truly interested to receive it.
If you want to generate more *Sales* you must create
an Effective Sales Letter that focuses on getting
your visitors e-mail address and their name as well.
All you have to do is follow the 4 STEPS below:
#1. Sign-up for an autoresponder service if your Web Host
provider haven't provided you one yet.
#2. Create 5 TIPS (150-300 words for each TIP) related to
your Web Site TOPIC and put them on your autoresponder.
Each TIP will be automatically delivered by your
autoresponder at pre-set time intervals (e.g. 1 TIP every
week!) as you decide.
#3. Add a STRONG Headline at the TOP of your Web Site
that features the TITLE of your offer (e.g. 5 Weekly
TIPS for Golf Players).
Introduce yourself and expand on your offer.
Describe each TIP briefly on your Web Site to entice your
visitors Sign-Up for your Autoresponder Follow-Ups.
#4. Log into your autoresponder account, cut the html
code and paste it into your Web Site. This way your Sign-Up
form will appear on your Web Site and your visitors will be
able to Sign-Up with their name & e-mail address.
Make sure you state at the bottom of your Sign-Up form that
you don't sell or rent their e-mail address and you respect
their privacy. A FULL privacy policy should be available on
a separate Web Page on your Site.
Your Sales Letter must 'pre-sell' your Offer, your visitors
must be convinced to Sign-Up for your TIPS, otherwise they
won't do it simply because they're interesed in your Web
Site TOPIC.
Remember: people want original, useful information and they
are desperately looking to ACCESS it if the SUBJECT
interests them.
Your Sales Letter must fulfil this want and need.
In the end, I suggest you make your Sales Letter not very
long (1500 - 2000 words would be enough!) and try to use
more effective, powerful words like: "You", "FREE", "NOW".
Also, don't forget to use one or more P.S. at the end of
your Sales Letter to urge the visitor Sign-Up. Make sure
you use lots of active verbs (e.g. "Act", Discover", "Try")
throughout your Sales Letter to motivate your visitors
ACT and Sign-Up for your mailings.
---
Codrut Turcanu ghost writes Internet Marketing related
articles and Web Site Sales Letters for serious people who
want to generate more income on the Internet. Check out
Codrut's Sales Letter Editing & Re-writing service at:
http://www.BizMarketingSecrets.com/sales_letters.htm
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