| How To Write A High-Profit Autoresponder Series |
It's the truth!
A strong autoresponder series can instantly double the conversion
rate of your existing sales letter!
No kidding! I've created autoresponders for sales letters that
have instantly pushed a 2% conversion to a 4% conversion with a
snap of the fingers.
Yet everywhere I turn I see great sales letters that could do so
much better if they simply added a strong autoresponder and
started following up with prospects over and over again on
complete auto-pilot.
You have a sales letter right now, or you're getting ready to
have one. Either way, you'll spend hours polishing it or spend
hundreds to have a copywriter work on it, all with the hope of
increasing the sales and profits it produces.
And while that's smart business -- without an autoresponder --
you'll never kick your conversion rate up as high as it can go.
So you might wonder, what exactly makes a great autoresponder
series that takes those somewhat interested and turns them into
rabid "cash in hand" buyers? It's actually a painless process...
With autoresponders, I usually use 7 messages. Studies have
proven this to be the most effective number for follow-up without
completely annoying those that keep getting message after message
from you.
Now with these 7 messages, you have a lot of room to talk about
your product.
So what I like to do is break apart each of the messages into
separate buying types I know will be interested in my product.
For instance, there are a lot of different types of people that
would use my copywriting services. One might have an interest in
my services because of my prices.
Another might be thinking about hiring me because they like my
writing style. And yet another may be debating about using me
because they like the way I keep writing until they're thrilled
with the copy.
Now that's 3 different reasons that people might buy from me. I
can think of a few more too. So what I would do with each of my 7
messages is pick one type of person -- think about what's
stopping them from buying -- and write one message directly to
them.
For instance, my first message in my autoresponder might be
written to the business owner that likes my prices. In this
letter, I would go through the reasons my prices give him or her
better bang for their buck. I would talk about nothing else.
Every word of this one autoresponder message would be about my
prices and why they're getting a good deal.
And then, with my next autoresponder message, I might write to
the business owner that likes my guarantee. I would go into
deeper detail about it. Explain it so that he or she has no
questions. I would sell the guarantee I offer, and nothing else.
And I would continue on like this, message after message. Each
message would have a very specific goal -- to convince a certain
prospect that they should buy from me while knocking down
objections and diminishing their buying resistance.
Of course, some prospects will have multiple reasons for not
buying from you. But if you find the 7 - 10 main reasons they
won't act, and address them with individual messages, you'll
instantly notice an increase in your conversion while knocking
down individual objections on complete auto-pilot.
=====================
Grady Smith is a professional copywriter that provides sales
letters and autoresponders for those on a budget. Stop by his
website to get free copywriting tips and find out how he can help
you improve your profits: http://www.cheap-copy.com
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