| The Email Magic! Learn it and Use it |
By Oluwafisayo Akinlolu
Email is a tool which works with other features of a website to
create a chain of communication with prospects. In this case, your
prospects.
To avoid spamming, you must have an opt-in situation. In fact, the
only guarantee for a successful email campaign is simply to get your
prospect's consent (opt-in).
I personally receive hundreds of mails daily and what I simply do is
push the DELETE button. I only read mails I have consented to!
So, the first thing to do is create an avenue through which you get
prospect's consent, collect their email; then BANG!
Apply the magic.
Once you get enough email addresses, start an email newsletter and
profit from it.
FIVE EFFECTIVE WAYS TO GET 200-500 SUBSCRIBERS TO YOUR EMAIL
NEWSLETTER WEEKLY.
1. ARTICLE DIRECTORIES.
Use search engines. Find article directories which allow you to place
your ezine in their listings. List your ezine in these directories
and watch what will come out of it.
TIP: Use a killer ad when submitting your newsletter to these
directories. You will be surprised what will come out of it. Use the
WHAT IS IN IT FOR ME principle.
2. USE YOUR WEBSITE EFFECTIVELY.
Place a subscription form on all pages of your website. Make sure the
subscription form is easy to find and complete. All you need is the
email address of your prospects and probably their names for the
purpose of personalization.
3. ADD A BONUS FOR SUBSCRIBING.
I can assure you, adding a bonus for subscription to your ezine will
increase your opt-in by a 100% in no time. Give a free ebook or
report. There are thousands of free ebooks all over the net. Pick
them up and use them; and fast!
4. WRITE ARTICLES.
Write articles for ezine publishers, webmasters, ebook writers etc
for free. Your article will include your resource box which will
bring you hundreds of subscribers in a short time frame. Your article
may end up on so many websites, you will be amazed and what's more,
it will point right back to you.
5. NEWSLETTER JOINT VENTURE.
Look for other ezine publishers, contact them and start a Joint
Venture. If someone opts-in to your newsletter, ask them if they
would like to subscribe to your Joint Venture Partner's newsletter.
Your Joint Venture partner also does the same. If each of you have 20
subscribers daily and you have 10 Joint Venture partners, you have
increased your daily subscription to 60-100 by the Joint Venture
partnership.
TIP: Make sure you subscribe to the ezine you want to show-case to
your subscribers or have the publisher send you copies of previous
issues. You might even check the ezine archives. You should be sure
your subscribers will get value for their time.
Now that you know what to do to get subscribers to your newsletter in
a clear opt-in situation, you have learned the first part of the
email magic. The other half is about turning those subscriptions to
SALES every single week.
Let's get this straight; if you have a subscriber base of 5,000 and a
response rate of 5% (this of course is influenced by the quality of
your newsletter. It can go higher with quality content. It is
possible to have a 20% or even 50% response rate) and you make a
profit of $5 on each sale, you will end up with $1250 weekly. This is
just a minimal estimate. You can be sure of more if you do things
right.
TIPS FOR TURNING SUBSCRIPTIONS TO SALES EVERY SINGLE WEEK.
1. GIVE YOUR READERS GOOD CONTENT.
If you cannot write, get articles from other writers. I definitely
will not read a newsletter that has nothing in it. I would
unsubscribe if I find out your newsletter is nothing but a sales
letter. If your readers do not read, how will they see your ads.
Give them good content.
2. BUILD RELATIONSHIPS.
Make your prospects know and feel you. Ask them questions make it
easy for them to reach you. Once you can build relationship and trust
with your prospects, you have a higher chance of making them
customers.
3. BE REAL.
Add personality to your email newsletter. Make your readers see you
are real. Don't just publish the work of others, add a few comments
or remarks. Write a few paragraphs. You can list places where they
can get further help etc.
Just write something!
4. WRITE ADS THAT SELL.
Your ad copy should be great. It should make your prospects click
(respond). Once you have been able to make the first three tips a
reality, your ad will work like magic. (It is really magic).
It is quite easy to buy from someone who gives you good content. you
have a relationship with, you trust and most of all real.
There you have it, the EMAIL MAGIC. You can increase your opt-in list
every single week. The bigger the size of your mailing list, the more
the profits you make.
Just keep turning subscriptions to sales every single week.
It works like magic. Use it.
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Oluwafisayo is the publisher of Inbusiness4profit. A weekly
newsletter that exposes weekly to hundreds how to profit from their
businesses. Click
http://server.com/webapps/mail-list-subscribe.cgi?id=65509 to
subscribe.
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