| The Basics of Ezine Publishing |
© 2003 Terri Seymour
Ezine publishing is very important to an online
business for many reasons. It keeps you in
contact with your potential customers. The
relationship is formed that is needed for trust
and respect. You are able to increase your income
by selling advertising. Ezines can also help you
build your reputation and your business.
When you begin to publish your own ezine, keep
in mind the basic and most important elements
of a good ezine.
1. Keep it clean, and not too long. Don't add too
many squiggles and decorations that might make it
hard to read. Try to keep it a reasonable length.
People are more apt to read a shorter ezine than one
that goes on and on.
2. Limit your advertising. We realize publishers must
advertise in their ezines, but keep it to a reasonable
number of about six or less, depending on the length
of your newsletter.
3. Add your personality. Make your ezine warm and
inviting. Talk to your readers. Let them get to know
as you get to know them. This is very important!
4. Provide quality content. If your ezine is on how
to cook, then make sure it provides information
on how to cook. Tips, articles, links, resources,
products, tools, news, etc. are all things you can give
your readers. You can also add a little fun. We
all could use a little fun. ;-)
5. Be consistent. If you say you are going to send
out your ezine every Friday, then make sure you send
it out every Friday. Now sometimes things happen
beyond our control that might prevent this. But just
let your subscribers know and they will understand.
6. Make sure you provide all your administration
information - including contact info, subscribe/
unsubscribe info, disclaimer, and privacy policy.
7. Be there for your readers. if your readers email
you with questions, comments, concerns, etc. make
sure you answer promptly and courteously. This will
go a long way in building your reputation as a trusted
and reliable business.
8. Make it a priority to have original content. If
you are unsure about writing articles, write an
editorial with news updates, interesting tips and
product reviews, etc. Always have some type of
original content.
9. Proofread your ezine. You don't want your ezine to
look as if a child had put it together. (Although these
days these kids could probably do a heck of a job) ;-)
10. Enjoy your ezine, have fun with it, be yourself
and wonderful things will start to happen. At least
they did for me. I met tons of great new people, my
business flourished, I felt confident and developed a
self-pride I had never had before!! This can all
happen for you as well with your very own quality
ezine!
******************
Terri Seymour owns and operates MyOwnEzine.com
mailto:subscribe@myownezine.com
Terri has compiled years of experience and knowledge
into a step-by-step comprehensive manual to help you
start your own ezine. Hundreds of resources included!
http://www.myownezine.com/moesalespage.shtml
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