| Give People a Reason to Buy your Product or Service |
Create a Strong Signature Box
Judy Cullins ©2003 All Rights Reserved.
Overcome lackluster signature boxes with merely your name, address, and email
listed. Instead use the "passion approach." Give your product's or service's
promise. Name benefits. Stop missing sales because of weak copy.
Include your signature box on every email you send out.
Your signature or resource box, usually 4-7 lines, is your billboard to let
people know who you are, the benefits they will receive, and what expertise and
products you have to assist them. Without a strong signature box, you are
guaranteed no action, subscribers, or sales.
Your signature box is more important than your article, email, or ezine's
message. Be sure to put some thought and time into it. Be willing to edit it at
least 5 times. Remember your resource box is a call to action. Write it so your
reader takes action-- either to subscribe for a free ezine, receive a free
report, send an email, phone you, or visit your Web site.
Once you get a reaction, it's up to you to make the next communication
powerful and convincing. It's a good idea to have your sizzling headline and ad copy
written out for phone and email responses. Even if you don't have a Web site,
you need to have compelling headlines and sales letters ready.
If you send an email, be sure you include more specific benefits and features
of your product they relate to. For instance, "Quadruple your Web Sales in
Six Months Through Submitting Free Articles to Ezines."
When potential buyers visit your Web site be sure your home page has
marketing pizzazz with benefit-driven headlines.
Include your signature or resource box at the bottom of each article,
business communication, and ezine you send out. Use a separator such as ===== at the
bottom of your message just before your signature.
Signature File Examples and Feedback.
Here's one listed at the bottom of an article sent to opt-in ezines:
Person's name-- retired from a 30-year sales career is now a Sales
Consultant. I recently wrote a manual for small business owners titled, "How to Build
your Small Business Fast with Free Articles," and several other publications to
help small businesses grow and prosper. For more information
name@emailhost.com Phone: xxx- xxx-xxx .Or Write: Name and PO Box.
Book and Internet Marketing Coach's Feedback:
It's all about the author, and not about his customer. We don't care if he is
retired, Just one line of his name followed by his title "sales consultant"
is enough. Always write with "you" in mind (your customers).The second line
could be the title of his manual. I wonder is it e or print?
One benefit is "fast," but I want more. Will he help me build credibility?
More customers? The feature is "free articles," which when added to the benefit
is strong. It's good he included his audience in his manual title, so his
customers are targeted.
He includes information to stay in touch with him: an email address, phone,
and address. I'd say his next step is to get a domain name or submit his manual
to another book-selling site. For that, he'll need a compelling headline,
sales letter, and ordering information.
Author's Tip: Feature one special offer in each signature box. Include your
Phone number so out-of-country people can talk to you.
In my signature box I include my Web site hyper linked with a
slash--/discounts.shtml or /teleclasses.shtml or /eBooks.shtml to lead readers to services or
products related to the subject of the article that I submit to opt-in
ezines.
Put more time into writing your signature file than all other writing Send
out a casual marketing survey to your friends and business associates to vote
from 1-10 on the most powerful of those 4-7 lines. Ask them which of the phrases
would compel them to take action. Edit it until it's as powerful as Hoover
Dam.
Without a strong, passionate signature box you waste all of your chances to
attract potential Online buyers. Incorporate this tip today!
===============
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
http://www.bookcoaching.com/products.shtml
Send an email to Subscribe@bookcoaching.com
FREE The Book Coach Says... includes 2 free eReports
Ph:619/466/0622
|
Back to Articles Index
|
|
 |
|
