| Get Clients to Use your Service Again and Again: Two Solutions (Part 2) |
Judy Cullins © 2003, All Rights Reserved
Your Online sales copy matters. Did you know that 95% of small businesses
fail because their owners don't pay enough attention to staying in touch with
their clients with magnetic sales copy?
Whether you are a professional speaker, coach, or entrepreneur,
every business wants more new and return clients.
In part one you learned how to entice potential clients to read your Web
service sales messages. In part two you will learn how to market directly to
potential. past and current clients through email. Online promotions can be as
natural as a telephone conversation.
Email Choices to Promote your Service
Once a potential client contacts you what do you do? Do you call them and see
if there is a fit? Do you email them right back asking them questions to
clarify their needs? Do you have a follow up sales message you can tweak to fit an
individual's or company's needs? How often do you send this person
information to help them remember you?
These people contacted you because they were about ready to make a decision
about your service. If you deny them access to ongoing information and ways
they can benefit from using your service, you miss endless opportunities to
build your client base, give your gifts, and enjoy wonderful relationships. Email
promotion works!
1. Create email address books in categories. If you are like me, your
clients come from different sources. You may send an ezine out, so keep your
subscriber list separate. In addition to useful information such as articles and
tips, you can announce your services and why they can serve your readers. Keep
other lists such as "potential clients" or "customers."
2. Develop a conversational sales message like I did to include questions as
to where your potential clients are now, specific outcomes they want and need,
questions they have, format and style of your service, and what to expect
from it. Since this is email, make it less than a page long. Of course, you will
need to put a benefit-driven headline in your email subject line to get people
to open it.
Success Story: In only one and a half months, my clients grew from seven to
17 through this email promotion campaign. Building the higher stream of income,
I was able to let go of several other venues that took more work and yielded
less income.
3. Send a different message to each of your email groups with a special
message referring to their particular need or want. Be sure you meet all of these
people on your different lists via email every few months. This email promotion
technique is all-important to service businesses to attract new clients. It
works well with present and past clients too, because it illustrates your
growth and new services you now offer. My clients learn what I know and also what I
am learning.
4..Create and send a targeted ezine regularly.
If you are a professional counselor, consultant, coach, speaker,
seminar leader, author or other business person, you need
to develop and offer one of the most powerful Online marketing
tools around--the eNewsletter or ezine.
Your ezine's purpose is two-fold:
One-it should give your clients and potential product buyers
something that benefits them-tips, articles, resources and
special offers. Subscribers want information and they love a
bargain. Your ezine will offer all former clients, present ones,
and potential ones particular how-tos and other useful free
information. In turn, your subscribers will become your loyal
supporters.
Two-Because of your generous sharing with your subscribers,
they will support you in turn, by forwarding the ezine to their
associates, thereby helping you sign up new subscribers. They
will also buy your products, attend your seminars and teleclasses and check
out your other services. The more targeted your subscribers, the more chance
you have of selling your products and services.
These two client-building techniques can not only save you
hours of promotion time and dollars, they serve your clients, the reason your
offer your service in the first place.
===============
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
http://www.bookcoaching.com/products.shtml
Send an email to Subscribe@bookcoaching.com
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