| Sell More Products and Services with Testimonials |
Judy Cullins c 2003 All Rights Reserved.
Testimonials are all-important to sell anything. You may already
have testimonials for your new book and service, but do you
have testimonials for other promotional pieces?
Next time you check out a Web site, notice the testimonials.
Testimonials imply approval and recommendation. It's great to
have them for your product, even your service, yet, most
professionals don't use testimonials for the most important
marketing tools--the ezine, the article, and the teleclass.
The Ezine
Does "Subscribe to my ezine" motivate you? To draw your
target market's attention, you need to title your ezine and add a
short benefit-driven description. Just like a guru recommending a
book, you'll reap far more subscriptions when you add a
testimonial.
Ezine subscriptions doubled in just one month for "The Book
Coach Says" when the Web site added a ezine testimonial from
Dan Poynter, self-publishing guru, "Book writing and marketing
nuts and bolts--definitely worth your time." This short line ran
just above the place to collect ezine addresses for the ezine.
The Article
Those of you who send articles to opt-in ezines and other Web
sites are probably increasing your ezine subscriptions as well as
selling more products and service.
To take this one step further, add these articles to your own
Web site with a navigation bar "freearticles." People visit your
site because they want free information.
After they get to your free articles, put a blurb at the top. When
people compliment you on your article, use their blurb as a
testimonial right above your articles. Here's one from a reader
that added many new eBook customers: "You hit another one
out of the park. I learn just what I need from your succinct,
informative and original articles. Thank you."
The Teleclass
Just like a book, this product will pull far more participants when
you add testimonials from past classes to your email sales letter.
"WOW! My Sales Letter worked!!!! Thank you for presenting
your 3-session teleclass and eBook 'Create Your Homepage
With Marketing Pizzazz.' You helped me focus on who my target
market really is-- a major accomplishment. Knowing the
difference between benefits and features helped me produce a
sales letter that got me a sale the next day I put it up on my site."
- Harriet Meyerson, "Fire Up Your Staff On A Shoestring
Budget"
- http://www.confidencecenter.com
Web visitors don't want to take much time. They only want to
spend time on what they know will assist them. Expand your use
of testimonials to capture your potential buyer's interest. Then
watch your sales grow!
===============
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
http://www.bookcoaching.com/products.shtml
Send an email to Subscribe@bookcoaching.com
FREE The Book Coach Says... includes 2 free eReports
Ph:619/466/0622
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