| Get Clients to Use your Service Again and Again: Two Solutions (Part 1) |
Judy Cullins © 2003, All Rights Reserved
Your Online sales copy matters. Did you know that 95% of small sized
businesses (small businesses) fail because their owners don't pay enough attention to
staying in touch with their clients with magnetic sales copy?
Whether you are a professional speaker, coach, consultant, or entrepreneur,
every business wants more new and return clients.
The first solution from an internet marketing coach advises to entice
potential clients to read your Web site's service sales messages. Online promotions
can be as natural as a telephone conversation.
Check out your Web site Pages
Your site sales copy matters.
The biggest mistake your Web site messages make is that they don't serve the
needs and desires of your visitors. When business owners don't convey a
convincing message of why our Web site visitors should choose our service, we lose
potential clients.
Ask yourself these questions:
1. "What does my Web site say about me? Is it just another pretty face or
does its messages take my readers by the collar and convince them to read more?"
Tip: If this is your first Web site it probably hasn't attracted
enough clients. If you are serious about using your site to attract more
clients you need to give it a face lift.
2. Does your home page inspire your readers to act?
Do you give visitors reasons to buy? Or, do you fill your home page with
unnecessary bio, mission statements all about you?
Tip: Your home page must be all about your visitor, not about you. Just one
or two sentences about yourself like this one:
Judy XXXXX, 20-year book coach works with small business people who want to
make a difference in peoples lives and who want to make one-half their Online
monthly income from publishing and selling a book.
3. Will your readers know what they need to know to arrive at an educated
decision? Do you include questions they may have, or resistance to your service
that you can overcome? These serve to make them more comfortable and want to
know more from you.
4. Have you included benefit-driven headlines to take your visitor from your
home page to your service sales message?
5. Does your sales letter or message about your service develop rapport and
entice your visitor to contact you and buy?
6. Do your service pages offer different packages and ways to serve
individual (individual) tastes and budgets?
7. Do you have the correct hyperlinks to your order page that make it easy
for your client to buy?
If your answers to these questions come up short, you have options.
1. Model your web pages after a successful coach's pages.
Why did this coach's sales increase 30 times in just eight months? Because
her benefit-driven headlines seduced her Web visitors to go to the sales
messages about her coaching services and the eBooks she offered.
The original first month's profits--$75. At the end of eight
months, they added up to $2250. Amazing for some to grasp, but totally
possible for others. And, those numbers kept climbing the next year to over $3000 a
month.
2. Hire a copywriter to write the copy for you. Some will write a sales
letter for $300, others charge up to $1000. They will give you a work sheet so your
sales message will suit your purposes.
Some choose this method because they don't think they can write, but the
coach encourages you to write your own copy to reflect your unique personality
and be true to you.
3. Seek help from a money-successful Internet coach to help you formulate a
new sales message that really suits you, your business and your service.
Speakers need to write separate copy for each talk they present to include its
benefits to the audience and company as well as testimonials. Coaches and
consultants need to ask questions and answer them, state outcomes and focus, and show
value client will receive from the service.
One last option is to do nothing--keeping your client base stagnant and not
letting the world know about the wonderful service you offer that will change
people's lives for the better.
This client-building technique along with part 2 of this article can not only
save you hours of promotion time and dollars, will serve your clients, the
reason you offer your service in the first place.
===============
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
http://www.bookcoaching.com/products.shtml
Send an email to Subscribe@bookcoaching.com
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Ph:619/466/0622
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