| Your Ideal Customer |
by Leva Duell
Copyright © 2003
Targeting your customers is vital to your online success. Increase your web
profits by focusing on prospects who are likely to buy your products or
services. Ask the following questions to find out who your ideal customers
are and what they want:
- Who wants or needs your products or services?
- What is the age range, gender, profession, industry, income level, and
education of your ideal customers?
- What are your customers' needs, wants, and concerns? What information
do they want? Why do they want or need your products or services? How
do they use your products and services?
- What problems do they have? What problems can you solve for them?
What problems do your products or services solve?
- Who will be visiting your web site? Why will they come to your site?
- Are most of your customers computer literate? What computer monitor
and screen resolution do they have? What browsers do they use? What
software do they use? Do they connect to the Internet with a slow modem
or a fast connection such as cable or DSL?
After finding out who your ideal customers are and what they want, target
your web site's content and design directly to them.
Attract your target audience with a benefit-oriented headline. Tell right
away what your web site is about and what's in it for them.
Examples:
Authors and Web Entrepreneurs - Write a Profitable Ebook in Less
Than 30 Days. Book coach tells you exactly how to write and sell
your own profitable ebook and start making money within 30 days.
Job seekers - Get Employers to Read Your Resume and Get More
Job Interviews With Attention-Grabbing Cover letters.
Professional resume writer tells you how to write personalized,
targeted cover letters that make you stand out from the other
applicants.
Make your text large for seniors. Use a conservative design for
accountants. Make your design colorful for children. Avoid movies,
sounds, and animations if your customers have slow computers and
Internet connections.
When you design or redesign your Web site, focus on your ideal customers
and provide information they want. This will dramatically increase your
web profits.
This article is excerpted from Inside Secrets to Developing a Profitable
Web Site. Visit http://www.profitablewebstrategies.com/ebook.htm for
more info.
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